About BAIN
BAIN is Becoming an International Negotiator. This virtual exchange project was initiated by Regina C. Brautlacht, Senior Lecturer in Business Communication, who teaches Negotiation at H-BRS, with her colleagues from Africa, Dr. Gloria Agyapong (UCC) and Dr. Joseph Owino (UoN) both teach Marketing in their respective countries.
Entering the African Market: Students learn practical negotiation skills.
The graduate students in Marketing (M.Sc.) are part of the virtual negotiation project, known as BAIN – Becoming an International Negotiator, which launched its first cohort in April 2021.
The pilot project promotes global engagement in a digital learning environment and offers 43 graduate students of marketing in Kenya, Ghana, and Germany the opportunity to gain practical negotiation skills. Students from the master’s degree program in Marketing at H-BRS will be negotiating an entry into the African market with their counterparts from the University of Cape Coast (UCC) in Ghana and the University of Nairobi (UoN) in Kenya.
What’s new
Next year, e.i. 2022, Prof. Dr. Jürgen Bode will be joining the project with his graduate students in Marketing Implementation/International Marketing at H-BRS to expand the virtual collaboration by also offering our African students an opportunity to work on a case study to enter the German and EU market.
Project Goal
The goal is to engage students in the process of negotiating in an international setting through a tailored-made case study provided by our African colleagues.